Released on: November 9, 2007, 9:08 pm

Press Release Author: 2020:Marketing Communications LLC,

Industry: Marketing

Press Release Summary: A new book, \"David vs. Goliath,\" shows small business owners
(even large business owners) how to increase sales, market share, and
profitability-- without spending an extra dime on marketing and advertising and
without reinventing the whole business.


Press Release Body:
Rochester, MI(Nov,9,2007)--Need to ramp up sales and profits for the holiday season
and the new year--2008? If you are the owner of a small business, chances are you
will have to steal that business from larger companies who sell to customers in your
marketing area.

How can a small business ever hope to compete with a large corporation?

Like the mythical battle where David took down the giant Goliath, Ronald D. Geskey
Sr. provides small business owners with the weapons they need to effectively compete
with big business.

The Power of Share of Voice

No matter what your level of marketing expertise, Geskey provides a comprehensive
step by step plan presented in simple layman's terms explaining how small business
owners can increase their Share of Market by increasing their Share of Voice
(marketing messages in their primary marketing area).

There are two ways to increase share of voice, says Geskey: increase your budget and
spend more-- or increase the efficiency and effectiveness of your media spending by
50 -200% or more without increasing your spending-- which should generate more says
at a higher profit margin. That\'s what \"David vs. Goliath\" is about.

About "David vs. Goliath".

"David vs. Goliath" is a new book especially for small/mid size business owners,
entrepreneurs, and others who want to grow their business, but may lack the capital
to "make over" the entire business-e.g., location, facility, merchandise,
positioning, pricing strategy, etc. to better compete with much larger competitors.
Instead, many small businesses can increase Share of Market and Profit by increasing
their Share Voice-- by using and buying traditional and non traditional media more
efficiently and effectively. "David vs. Goliath" teaches readers the basics of what
they need to know to plan and buy media to realize 50-200% increases in
effectiveness and ROI.
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You can buy David vs. Goliath at Amazon:

http://www.amazon.com/David-vs-Goliath-Guerilla-Business/dp/0978511727/ref=pd_bbs_sr_1/002-3602918-5893648?ie=UTF8&s=books&qid=1194445208&sr=8-1



About the Author:

Ron Geskey, CEO of 2020:Marketing Communications LLC, has over 30 years of senior
account and media management experience at Leo Burnett, D\'Arcy, Campbell Ewald and
General Motors R*Works. He has a masters degree from Southern Illinois University,
doctoral work at Texas Tech, and professional education at Northwestern, Wharton,
and MSU.



Contact:

Ronald Geskey,
2020:Marketing Communications LLC,
P.O. 82476,
Rochester, MI 48308-2476,
phone:248-894-1151
email:marketing2020@aol.com
website:http://www.thumbnailmediaplanner.com/


Web Site: http://www.thumbnailmediaplanner.com

Contact Details: Ronald Geskey,
2020:Marketing Communications LLC,
P.O. 82476,
Rochester, MI 48308-2476,
phone:248-894-1151
email:marketing2020@aol.com
website:http://www.thumbnailmediaplanner.com/